The Augmented Society Network is now The Creative Measure 

This change marks a significant evolution in who we are and the work we do. While our origins lie in exploring how society adapts to and is shaped by emerging technologies, our practice has grown far beyond that initial focus. Over time, we have become a network that investigates creativity itself, not as decoration or afterthought, but as a driver of societal change.

The Creative Measure reflects this expanded mission 

Our work now brings together artists, researchers, technologists, educators, and communities to explore how creative ideas become meaningful interventions in the world. Whether through exhibitions, publications, interviews, public programmes, or collaborative experiments, we examine how creativity helps people understand complexity, imagine alternatives, and take purposeful action.

This new name signals our commitment to creativity as a civic force, imaginative, rigorous, and essential to shaping the future.  

A “creative measure” is an intentional act: a way of seeing differently, questioning deeply, and responding with agency. It captures both the spirit and the substance of our work, and it gives us the space to grow into the full breadth of our practice.

As part of this transition, we are developing a new visual identity and refreshed materials.  

Our previous website now redirects here, and over the coming weeks we will continue to update our presence as The Creative Measure. What remains constant is our commitment to openness, collaboration, and the belief that creativity can help us build more thoughtful, resilient, and humane futures.

Thank you for joining us in this new chapter.  

Welcome to The Creative Measure.

About The Creative Measure

Zoë Camper FRSA and I share a long-standing commitment to championing creativity as a vital force in society. Our work grows from a belief that creativity is not a luxury or an afterthought, but a way of understanding the world and shaping it. Together, we develop projects that bring people into conversation and collaboration, creating opportunities to explore creativity alongside the profound influence of technology on our lives. For us, these two themes, creativity and technology are natural partners. They sit at the centre of contemporary experience, shaping how we live, learn, and imagine our futures.

In 2019, Zoë founded the Augmented Society Network with a fellow RSA member in Los Angeles, establishing a space where people could examine how emerging technologies were reshaping society. When her co‑founder moved on to establish his own non-profit, I stepped into the role in 2020. Since then, Zoë and I have continued to expand the network’s scope, deepening its focus and widening its reach.

What started as a conversation about augmentation has grown into a broader exploration of creativity as a civic force, a driver of agency, resilience, and societal transformation. This evolution is what led us to reimagine the network’s identity and purpose. The Creative Measure reflects the work we do today and the work we are committed to doing in the years ahead.

Creativity Project in 2025 and what's next for 2026

In 2025, RSA US Augmented Society’s fellows-led network helped shape a landmark year for creative exploration, collective imagination, and human-centred innovation. At the forefront of this energy was the Creativity Is a New Formula for Life exhibition in Las Vegas, an ambitious multimedia experience co-led by Zoë Camper FRSA and Julie Samuels FRSA.

Bringing together 32 international artists, technologists, and thinkers, the exhibition invited audiences to reconsider creativity not as a luxury, but as an essential force for personal and societal flourishing.

Through painting, sound, animation, photography, poetry, and collaborative digital work, the exhibition created a space where connection felt palpable and possibility was made visible. It served as both a celebration and a provocation, asking how creativity can help us navigate uncertainty, strengthen communities, and deepen our understanding of what it means to live well in an increasingly digital age. This work resonated far beyond the gallery walls.

In the same year, Samuels and Camper contributed “Creativity: A New Formula for Life?” to the academic book Society and Technology: Promoting Well-Being in a Digital Age. Their chapter explored creativity as a vital capacity for resilience, meaning-making, and ethical engagement with emerging technologies. By grounding scholarly inquiry in real-world practice, they demonstrated how creativity can elevate human well-being and enrich our shared future. Together, the exhibition and the publication reflect a powerful truth: creativity is one of our most renewable human resources. When nurtured, individually and collectively, it opens pathways to hope, agency, and new forms of connection that strengthen the fabric of society.

2026 brings new opportunities as we move our work away from the network format and into an intiative lead approach to promoting the importance of creativity in all our lives. We will be working in our new roles as RSA Fellowship Concillors which brings more support to the work we do representing the Americas and UK/Europe.

Our Work So Far: Exhibitions and Publications